“The art stakeholder management” -Excerpts from Dr. James Brown presentation to PMI Meeting Chicago chapter 2/8.
Suggested reading: “The art of Wordly wisdom” written in 1649.
Know stakeholders, know them, have rapport, know shared interests. Hell hath no fury like a stakeholder scorned.
Stakeholder identification: follow the money. Follow the resources. Follow the deliverables. Look for “unofficial people of influence.” People behave on how they are rewarded. Whisper bad news, email not ok. Privately. Pay attention to stakeholders’ secretary. Listen through noise and body language. Listen to the right people. There are typically 1 or 2 our of the crowd. Who can hurt me? If I make aggressive decisions and mistakes. Develop rules of engagement with all stakeholders, and track violations. Nothing wrong with complaining if there is a log or record of issues. Assess the cause of meddling.
Seek help with the overbearing stakeholder. Don’t allow the latter to ruin other project relationships or teamwork.
The poor stakeholder who has interest or impacted by the program, but has no significant budget or bidet authority. Poor stakeholders may play politics in order to gain influence. Do not ignore the poor stakeholder. Understanding of how the objectives of the poor stakeholder line up or conflict with more powerful stakeholders.
Untrustworthy stakeholders, no answer exist for this person.
The indecisive stakeholder- as a PM, I need to set up processes an structures that clearly communicate when the decision is required and the impact of the decision not being made.
The unavailable stakeholder, too busy. Maintain a history of efforts and attempts made to communicate with the unavailable stakeholder.
The ideal stakeholder:
Shows interest in project or program,
Make themselves available when needed,
Assigns qualified personnel to act on their behalf when they are not available,
Willingness to be accountable,
Reviews and signs required documents In a timely manner,
Tells me their communication preferences,
Prioritizes their preferences and requirements,
Doesn’t pressure PM’s to circumvent project management processes,
Looks to opportunities to provide relief to the project team as appropriate,
Helps motivate project personnel- shows good appreciation for good work.
Lead the stakeholders: this means me, I am a peer, act as a peer- regardless of stakeholders’ level!
(Dr. James Brown is principal of Seba Solutions Inc..)